Solutions
Work that moves the needle.
Two ways to engage — a digital toolkit you can use immediately, or hands-on fractional leadership when you need someone in the room.
Digital product
Partner Program Launch Kit
Everything you need to launch a partner program from zero — or fix one that's already stalling.
Most partner program advice comes from marketers who've never actually run one. This kit comes from firsthand experience building and scaling partner ecosystems. Five editable templates plus a 12-page playbook that tells you exactly when and how to use each one.
What's inside
Partner Tier Structure & Economics Calculator
Define your tiers, then model the margin impact before you commit — a commission structure that looks fine on one deal can quietly erase your margin at volume.
Onboarding Checklist
The exact week-by-week sequence for getting a new partner from signed agreement to first registered deal — with status tracking built in.
Partner Scorecard
Track every active partner's pipeline sourced, deals closed, win rate, and revenue in one place — so decisions about who to invest in are based on numbers, not gut feel.
Co-Sell Motion Template
A clear map of who owns what at every deal stage, so co-sold deals don't stall on ambiguity about pricing, demos, or renewal ownership.
The Partner Program Playbook (12-page PDF)
Covers readiness-to-launch, choosing your first partner type, tiering models, common early-stage mistakes, a partner agreement outline, an enablement kit checklist, a QBR deck outline, and the specific signals that tell you it's time to add a tier or a dedicated partner manager.
What you get
- Editable Excel/Google Sheets workbook (5 tabs)
- The Partner Program Playbook — 12-page PDF
- Instant download. Use it on unlimited partners and programs, forever.
30-day money-back guarantee. If this doesn't help you build a better partner program, email for a full refund — no questions asked.
Common questions
Digital products
Win the economic conversation
Two tools that cover the full financial case — TCO to defend your price early, ROI to close the business case late.
ROI Toolkit + TCO Toolkit Bundle
TCO and ROI answer different questions. TCO shows what something costs over time — use it early to defend against price shock. ROI shows what it generates — use it once you're building the formal business case. Together, they cover the entire economic conversation a CFO wants to have.
First 30 buyers only — increases to $97
Business Case Builder — ROI Toolkit
Stop losing deals because you can't prove the ROI.
A plug-and-play ROI calculator and business-case toolkit built from real experience closing complex, multi-stakeholder deals. Enter your prospect's numbers. Get a defensible, presentation-ready business case in minutes — one your champion can actually take into the room and win with.
Core ROI Calculator
Enter cost of status quo, solution cost, and expected benefit. Get payback period, 1/3/5-year ROI, and net cash flow — instantly, with formulas, not guesswork.
Built-in Scenario Toggle
One dropdown flips every number between Best Case, Expected, and Conservative. Walk into any room ready for the skeptic who says 'that number's too optimistic.'
Auto-Generated Executive Summary
A clean, one-page view that pulls straight from your inputs — screenshot it, export it, or drop it into a slide for your economic buyer.
20+ Question Discovery Bank
The questions that actually get you numbers a CFO will believe, instead of numbers you made up under deadline pressure.
Stakeholder Talk Track Guide (7-page PDF)
Exactly how to frame the numbers for a CFO, a VP of Ops, and the end-user champion — plus how to handle the five objections that come up in almost every deal.
What you get
- Editable Excel/Google Sheets workbook (Instructions, ROI Calculator, Executive Summary, Discovery Questions)
- Stakeholder-Specific Talk Track Guide — 7-page PDF
- 3-minute walkthrough video showing exactly how to use it on a live deal
- Instant download. Use it on unlimited deals, forever.
30-day money-back guarantee. If this doesn't help you build a better business case, email for a full refund — no questions asked.
TCO Toolkit
Prove it costs less — not just that it's worth more.
The TCO Toolkit builds the total cost of ownership comparison for you: your solution's full cost over time against the true cost of staying with the status quo. This is the tool that wins the conversation before the ROI conversation even starts.
TCO Calculator
Enter your solution's costs and the status quo's costs — get total cost over your analysis period, savings, and % TCO reduction, instantly.
Auto-Generated Executive Summary
A clean comparison one-pager, ready to screenshot or export for your economic buyer.
TCO Discovery Question Bank
The questions that surface real hidden status-quo costs — most reps underestimate these, not overestimate them.
TCO Stakeholder Talk Track Guide (6-page PDF)
How to frame the comparison for a CFO, a VP of Ops, and a price-focused procurement lead — plus how to handle the objections that come up every time someone says 'the other option is cheaper.'
What you get
- Editable Excel/Google Sheets workbook (Instructions, TCO Calculator, Executive Summary, Discovery Questions)
- TCO Stakeholder Talk Track Guide — 6-page PDF
- Instant download. Use it on unlimited deals, forever.
30-day money-back guarantee. If this doesn't help you win a price objection, email for a full refund — no questions asked.
Fractional leadership
Sales & Partnerships Leadership — On Your Terms
Senior-level sales and partnerships expertise without the full-time overhead. Embedded in your team, focused on your pipeline.
Whether you need ongoing strategic support or a focused 90-day push, fractional engagement gives you the experience of a seasoned sales leader without the cost or commitment of a full-time hire.
Monthly Retainer
$1,500 – $4,000 / month
Ongoing fractional support scoped to your needs. Strategy, pipeline review, partner program management, deal coaching — whatever moves the needle for your business.
- Flexible scope, adjusted monthly
- Weekly or bi-weekly touchpoints
- Async support between sessions
- Pricing based on hours and engagement depth
90-Day Engagement
Fixed fee — scoped on intro call
A defined sprint with clear outcomes. Ideal for launching a partner program, rebuilding a stalled sales motion, or getting a new team up to speed.
- Defined scope and deliverables upfront
- Weekly working sessions
- Final handoff documentation
- Fee determined by scope on intro call
No commitment. 30 minutes to see if it's a fit.