For Partnership Leaders
You have partners.
You don't have a program.
From a self-serve launch kit to a full diagnostic and 90-day build — the right level of support for where your program actually is.
The pattern you keep seeing
You have 40 partners. Three of them produce revenue.
The rest are signed agreements sitting in a spreadsheet. Without a structured tier system and activation playbook, most partner relationships never move past the kickoff call.
Every partner conversation starts from scratch.
No consistent onboarding. No shared language. No scorecard to tell you which partners are worth investing in. You're rebuilding the program every time a new partner signs.
Leadership wants channel revenue. You don't have the infrastructure.
The pressure to scale the channel is real — but scaling without structure just means more partners who don't produce. You need a framework before you need more partners.
The tools and engagements
The right level of support for where your program is.
Start with the kit, get a diagnosis, or go all-in on a 90-day sprint. Every path ends with a program that actually produces. View all partner program consulting and sales tools →
Partner Program Launch Kit
A complete partner program framework built from 30+ years of real channel experience. Includes the tier model, partner scorecard, onboarding playbook, and co-sell talk track.
- Partner tier framework with scoring criteria
- Partner scorecard template (customizable)
- Onboarding playbook for new partner activation
- Co-sell talk track for joint customer conversations
- Partner Program Playbook PDF — the full methodology
30-day money-back guarantee — no questions asked.
Partner Program Diagnostic
A focused 2-week audit of your partner program, with a prioritized roadmap you can act on right away. Find out why your program isn't producing — and exactly what to fix.
- Program scorecard across 8 areas: strategy, tiers, recruitment, enablement, incentives, GTM, operations, governance
- Findings report: what's working, what isn't, and why
- 90-day prioritized roadmap with owners and quick wins
- 60–90 min readout session with your leadership team
- Written report delivered within 2 business days of readout
90-Day Partner Program Sprint
Launch or fix your partner program in 90 days, with a senior leader doing it alongside you. Three phases: diagnose and design, build and launch, run and optimize.
- Launch Sprint ($15,000): program design, build and launch assets, weekly working sessions, first-partner recruiting guidance, handover playbook
- Launch + Recruit Sprint ($25,000): everything in Launch, plus active outreach to target partners and joint account planning
- Ends with a handover so your team runs the program without ongoing support
- Diagnostic fee credited if you sign within 30 days of readout
Also need to equip your sales team?
Once the partner program is running, your reps need to sell through it. See the sales toolkit and deal desk review for sales leaders →
What partnership leaders say
Built for programs that need to scale.
"We'd been trying to launch a partner program for two years. This kit gave us the structure we were missing — we had our first partner signed within 60 days of using it."
Sarah L.
Head of Partnerships, B2B SaaS
"I've bought a lot of sales tools. Most collect dust. These get used in every deal because they solve a real problem at exactly the right moment."
Alicia F.
Director of Sales, Mid-Market
Need hands-on help?
Need to build or rebuild the whole program?
Tracy works with partnership leaders as a fractional resource to design partner programs, build the infrastructure, and coach the team on channel sales execution.
Build the program once. Scale it forever.
Start with the kit, get a diagnosis, or go all-in on a 90-day sprint. Every path ends with a program that actually produces.
Stay sharp
Build a channel program that actually scales.
Practical B2B partnerships advice. No fluff, no spam.